Keller Maurer Design
Munich
Corporate design
Corporate and financial literature
Book and catalogue design
Signage systems and exhibitions
Packaging design
Web and interactive design
Creative and strategic design direction
Project
Corporate design, print and online applications

Client
BasisMetall

Corporate design for a leading titanium stockist and distributor based in Munich.

basismetall.de 
Project
Die Quellen sprechen —
Audio archive of historic documents about the Holocaust

Client
Bayerischer Rundfunk

Keller Maurer Design were commissioned to develop the visual communication for a project bringing together an extensive archive of Holocaust documents. Collaborating with information architect Daniel Rogge we designed the website as well as numerous print applications like brochures, posters and programmes.

die-quellen-sprechen.de 
Project
Corporate design, print and online applications

Client
Spirig Pharma AG

Extensive corporate design relaunch of a pharmaceutical firm based in Switzerland. We developed and redesigned the corporate brand in a very short time frame with a successful relaunch in October 2012 — only three months after the initial briefing.

Print, online media, stationary, corporate guidelines, digital templates and an art-directed image pool were all part of the deliverables.

spirig.ch 
Project
Corporate design, print and online applications

Client
Frédérique Desvaux

We were commissioned by interior designer Frédérique Desvaux to create an identity for her successful award-winning practice. The elegant contemporary word mark reflects her creative and buoyant personality. Tactile letter press printing, heavier than usual paper stocks, a vibrant orange-red and a clean, uncluttered design enrich the identity. 
Project
Annual report

Client
Munich Re Foundation

Latest in a series of reports for Munich Re Foundation.
Stunning reportage photography combined with information graphics make these reports an important tool in communicating the foundation’s goals. The reports are printed on environmentally friendly uncoated paper.  
Project
Financial communication and information graphics

With an obsession to detail we’re experts in the field of information design. We translate quantitive data into functional and beautiful designs. 
Project
Corporate design including website, print communication, packaging and signage

Client
Schloss Hohenkammer

Our corporate design for the prestigious seminar centre north of Munich has won the Red Dot Design Award 2011 and was nominated for the German Design Award 2012.

schlosshohenkammer.de 
Project
Corporate design

Client
Ott Architekten

Ott Architekten is a practice focused on corporate architecture. Our design uses bold and solid lettering in the typeface Replica, a grid-based sans-serif, reminiscent of architectural plans.  
Project
Brochure design

Client
Wiedemann/Wüschner

A booklet with an interview about sustainability vs. economy. Although this was only a small project on a low budget the booklet turned out quite nicely. 
Project
New Year’s card
Self-promotion

Our New Year’s card for 2012 turned out more like a poster and features calendar systems around the world. The dates are all based on our 1.1.2013. 
Project
Corporate design and marketing collateral

Client
deVega Medien

We developed the deVega Medien GmbH identity in 2010. Since then various applications have been implemented including two websites and a multitude of print items. 
Project
Corporate design

Client
Cornelia Klaila

Identity for Cornelia Klaila, a journalist and media trainer.  
Project
book look book

Client
Jörg Koopmann

The photographer and artist Jörg Koopmann made these photographs of people looking at his books at book fairs. The book has neither cover nor ‘blurb’ (as the author put it.) Just beautiful images of beautiful people looking at beautiful books.

bookwithabeard.com 
Project
Identity proposal

Client
Dii GmbH

Dii is a unique private industry joint venture that was launched as the ‘Desertec Industrial Initiative’. Dii aims at creating the conditions for the implementation of the Desertec concept: generating clean energy in the world’s deserts to supply mankind with electricity on a sustainable basis. Shown here are three proposals we submitted.  
Project
Event communication

Client
Munich Re Foundation

Annual series of events by Munich Re Foundation for which we design all print communication. Bold iconic illustrations serve as eye catcher for abstract topics.

iconwerk.de
nomabar.com 
Project
House of Jacquard
Catalogue design

Client
Michaela Melián/
Städtische Galerie Nordhorn

Catalogue for artist Michaela Melián featuring her work about Nordhorn’s history as a former textile city. Her work for the exhibition in Nordhorn links photographs, sewn drawings, video, slide projections and spoken text. 
Project
Risk Award —
Identity

Client
Munich Re Foundation

The Risk Award is presented biannually at the International Disaster Risk Reduction Conference in Davos. Awarded are projects which reduce vulnerability and increase resilience of communities to natural disasters and risks in general. Our identity uses a visual theme of circular lines reflecting the emanating nature of disasters like earthquakes while at the same time focusing on prevention.  
Project
Corporate design development, guidelines and design management

Client
Munich Re

We devise, design and deliver extensive corporate guidelines for Munich Re. All manuals are written in English and are characterised by rigorous attention to detail.

Supply of digital templates, work shops for employees and quality monitoring ensure consistent implementation of the corporate design. 
Project
Corporate design and literature

Client
UKB

After almost 60 years this Bavarian social security fund for construction workers decided to finally change its identity. Taking into account the conservative outlook of this enterprise we came up with a redesign that is both traditional and forward-looking. Media include corporate guidelines, stationary, several brochures, the annual report, and a range of forms. 
Project
Website

Client
UKB

The design of the website for UKB turned out to be a challenging task due to the comprehensive subject matter. Regulations, calculations, tables and forms had to be designed in an accessible and logical way. Structuring content for easy understanding was one of the main tasks. We worked closely with the client and teamed up with an IT company and a programmer to manage this complex project.

urlaubskasse-bayern.de 
Project
Book design

Artist
Gregor Neuerer

Untitled (Experience of place) is a 256-page reader edited by the artist Gregor Neuerer and published by Koenig Books London. With contributions by Michael Ashkin, Matthew Buckingham, Tacita Dean, Jonathan Hill, Inventory, Steven Jacobs, Luisa Lambri, Kirsti Reskalenko, Liisa Roberts, Jan Verwoert, Claudia Wegener, Anita Witek and Johannes Wohnseifer.

koenigbooks.co.uk 
Project
Kunst und Klima —
Identity and exhibition design

Client
Munich Re with
Akademie der
Bildenden Künste

Identity and exhibition design for an art competition held by Munich Re and attended by students of the art academy. The students submitted ideas on the subject of climate change. The winner’s concept will be implemented on a public square close to the Munich Re headquarters. Keller Maurer Design was comissioned to design the identity and all related media such as posters and entry forms. The exhibition for the finalists had to conform to a very limited budget and had to be produced environmentally friendly. Our design solution included rented scaffolding and a rough look-and-feel contrasting the luxurious setting of the headquarters.  
Project
Platform3 Futures catalogue

Client
Platform3

Platform3 is an experimental art space in Munich. As a link between culture and economy it serves as a think tank and production site for young curators and art professionals. This catalogue was designed as a documentation and development assessment on occasion of the second anniversary of Platform3.

Photography
Jörg Koopmann  
Project
Corporate design

Client
M2C Solutions GmbH

Our client M2C is a highly specialised firm working in the area of model based programming. M2C is flexible, dynamic and innovative. The meandering logo type visualises the transformation from model to code in their work. The resulting identity is technical but also playful.  
Project
Frei Raum
Exhibition design

Client
Munich Re

A space called Frei Raum located in the seminar centre Schloss Hohenkammer was the venue for four exhibitions we designed in collaboration with several experts in the field of perception, change and thinking. 
Project
Corporate typeface —
Art direction and consulting

Client
Munich Re

We were commissioned by Munich Re to artdirect and manage the development of a new corporate typeface. Working closely with the type designers Kai Bernau and Christian Schwartz the sans serif Munich Re was created over a period of nearly one year. The resulting typeface includes eight weights and many technical features that help improve Munich Re’s diverse and often complex typographical applications. Our knowledge of the client’s requirements helped to develop a highly functional and on-brand typeface. Shown here is the type specimen we designed for a test run of the typeface.

carvalho-bernau.com
christianschwartz.com  
Project
Corporate design development and literature system

Client
Munich Health

The corporate identity for this global healthcare brand was initially created by Meta Design. We were commissioned to redesign the basic design principles and to create a new visual system for titles. We optimised the overall functionality of the identity and its applications while keeping logo, typeface and colours. The new look is now documented in two extensive corporate design guidelines.  
Project
Corporate design, website
and product brochure

Client
Afontis IT Express

The Munich based company Afontis offers monthly IT packages for easy technical support. We developed a product brochure and a website based on illustrations and the type face Courier Sans.

Key visual illustration by
Owen Gildersleeve, London

itganzeinfach.de  
Project
Corporate design and website

Client
Karsten de Riese

Identity for our friend and photographer Karsten de Riese. By typesetting the unusual name in three lines we created a distinctive mark. The authentic and honest approach of Karsten’s photography is reflected in a simple design across stationary and website.

karstenderiese.de  
Project
Book design

Artist
Michaela Melián

Rückspiegel is a 72-page book by the artist Michaela Melián published by Spector Books. Michaela Melián spoke with Alexander Kluge, Edgar Reitz, Josef Anton Riedl, Hans-Jörg Wicha and Kurd Alsleben about the multimedia work VariaVision – Unendliche Fahrt, the Studio for Electronic Music and the Ulm School of Design.

spectorbooks.com  
Project
Financial literature

Client
Macquarie Bank International Limited, Germany Branch

High quality financial product brochures for potential investors as well as annual reports for a large Australian bank. Visual themes make the large amount of legal information more accessible. Attention to detail and meeting a very tight schedule are essential for this kind of project.  
Project
Corporate design and website

Client
Afontis IT+Services

Afontis IT+Services offers smart IT solutions for large and medium sized companies. Afontis means added value. The plus symbol in the logotype illustrates just that.

afontis.de  
Project
Kultur und Freizeit
La Biennale di Venezia
Catalogue design, website and communication collateral

Artist
Andreas Fogarasi

Curator
Katalin Timar

Catalogue in two language versions published by Buchhandlung Walther König.

buchhandlung-
walther-koenig.de
 
Project
A stolen moment
Catalogue design

Artist
Gregor Neuerer

For the exhibition A stolen moment in Innsbruck Austrian artist Gregor Neuerer invited us to design this catalogue comprising illustrations of three artworks, an installation and text in German and English.  
Project
New Year’s cards
Self-promotion 
Keller Maurer Design is a graphic design consultancy based in Munich founded and lead by Martina Keller and Marcus Maurer.

Formed in 2002 after working several years abroad, we have over 17 years of experience in delivering design of the highest standards. Our approach to communication is one of simplicity and clarity, allowing us to create content-driven, original and relevant design strategies for our clients. While placing an emphasis on creativity we have a pragmatic outlook in finding intelligent design solutions that really work. We work across a wide range of disciplines and media with a tailored network of specialists and partners.

Please get in touch, if you would like to have more information.

Keller Maurer Design
Baumstrasse 4 — Hof 1
80469 Munich, Germany
Telephone +49 89 720 165 24
Fax +49 89 350 996 06
E-mail info@km-d.com

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