Keller Maurer Design
Munich
Munich
Corporate design
Corporate and financial literature
Book and catalogue design
Signage systems and exhibitions
Web and interactive design
Creative and strategic design direction
Corporate and financial literature
Book and catalogue design
Signage systems and exhibitions
Web and interactive design
Creative and strategic design direction
Project
Corporate typeface —
Art direction and consulting
Client
Munich Re
We were commissioned by Munich Re to artdirect and manage the development of a new corporate typeface. Working closely with the type designers Kai Bernau and Christian Schwartz the sans serif Munich Re was created over a period of nearly one year. The resulting typeface includes eight weights and many technical features that help improve Munich Re’s diverse and often complex typographical applications. Our knowledge of the client’s requirements helped to develop a highly functional and on-brand typeface. Shown here is the type specimen we designed for a test run of the typeface.
carvalho-bernau.com
christianschwartz.com
Corporate typeface —
Art direction and consulting
Client
Munich Re
We were commissioned by Munich Re to artdirect and manage the development of a new corporate typeface. Working closely with the type designers Kai Bernau and Christian Schwartz the sans serif Munich Re was created over a period of nearly one year. The resulting typeface includes eight weights and many technical features that help improve Munich Re’s diverse and often complex typographical applications. Our knowledge of the client’s requirements helped to develop a highly functional and on-brand typeface. Shown here is the type specimen we designed for a test run of the typeface.
carvalho-bernau.com
christianschwartz.com
Project
Corporate design and marketing collateral
Client
deVega Medien
deVega Medien GmbH was founded in 2008 after the merger of two printing companies. A new identity became necessary in 2010 to communicate in a consistent visual language. The identity is currently being developed including a website and a range of brochures and folders.
Corporate design and marketing collateral
Client
deVega Medien
deVega Medien GmbH was founded in 2008 after the merger of two printing companies. A new identity became necessary in 2010 to communicate in a consistent visual language. The identity is currently being developed including a website and a range of brochures and folders.
Project
Corporate design
Client
M2C Solutions GmbH
Our client M2C is a highly specialised firm working in the area of model based programming. M2C is flexible, dynamic and innovative. The meandering logo type visualises the transformation from model to code in their work. The resulting identity is technical but also playful.
Corporate design
Client
M2C Solutions GmbH
Our client M2C is a highly specialised firm working in the area of model based programming. M2C is flexible, dynamic and innovative. The meandering logo type visualises the transformation from model to code in their work. The resulting identity is technical but also playful.
Project
Corporate design, website
and product brochure
Client
Afontis IT Express
The Munich based company Afontis offers monthly IT packages for easy technical support. We developed a product brochure and a website based on illustrations and the type face Courier Sans.
Key visual illustration by
Owen Gildersleeve, London
itganzeinfach.de
Corporate design, website
and product brochure
Client
Afontis IT Express
The Munich based company Afontis offers monthly IT packages for easy technical support. We developed a product brochure and a website based on illustrations and the type face Courier Sans.
Key visual illustration by
Owen Gildersleeve, London
itganzeinfach.de
Project
Book design
Artist
Michaela Melián
Rückspiegel is a 72-page book by the artist Michaela Melián published by Spector Books. Michaela Melián spoke with Alexander Kluge, Edgar Reitz, Josef Anton Riedl, Hans-Jörg Wicha and Kurd Alsleben about the multimedia work VariaVision – Unendliche Fahrt, the Studio for Electronic Music and the Ulm School of Design.
spectorbooks.com
Project
Corporate design development
Client
Munich Re
Munich Re launched a new corporate identity in 2009. The new logo, colours and basic design principles were created by Meta Design. The client then commissioned us to develop those basic elements into a full corporate design including guidelines for print and office applications.
Project
Macquarie 10: Livestock Farming
Financial literature
Client
Macquarie Bank International Limited, Germany Branch
High quality financial product brochure for potential investors. A visual theme with aerial photography of Australian agricultural landscapes divides each chapter and makes the large amount of legal information more accessible. Attention to detail and meeting a very tight schedule are essential for this kind of project.
Macquarie 10: Livestock Farming
Financial literature
Client
Macquarie Bank International Limited, Germany Branch
High quality financial product brochure for potential investors. A visual theme with aerial photography of Australian agricultural landscapes divides each chapter and makes the large amount of legal information more accessible. Attention to detail and meeting a very tight schedule are essential for this kind of project.
Project
Frei Raum 3 — Change
Exhibition design
Client
Munich Re
New, different and better ideas are the result of changes. The process of change is the subject of the third exhibition in the Frei Raum, an exhibition space located in Schloss Hohenkammer. Recorded speech and music can be listened to on 16 cd players. A special audio piece was created by sound artists Augusta and Kalle Laar for visitors to take away.
Project partner
Gernot Wüschner
Sound art
Augusta and Kalle Laar
Frei Raum 3 — Change
Exhibition design
Client
Munich Re
New, different and better ideas are the result of changes. The process of change is the subject of the third exhibition in the Frei Raum, an exhibition space located in Schloss Hohenkammer. Recorded speech and music can be listened to on 16 cd players. A special audio piece was created by sound artists Augusta and Kalle Laar for visitors to take away.
Project partner
Gernot Wüschner
Sound art
Augusta and Kalle Laar
Project
Calender poster
Client
Afontis IT+Services
As a New Year’s gift for clients we designed this poster for Afontis. The A1 sized poster features bank holidays, school holidays and major local, national and international events. The overall look was determined by the content of the calender — the poster designed itself (well, almost).
Calender poster
Client
Afontis IT+Services
As a New Year’s gift for clients we designed this poster for Afontis. The A1 sized poster features bank holidays, school holidays and major local, national and international events. The overall look was determined by the content of the calender — the poster designed itself (well, almost).
Project
Website
Client
Schloss Hohenkammer
For the seminar centre north of Munich we developed a website that is both functional but also inspirational. Large photographs combined with clean typography communicate the essence of the place very well.
schlosshohenkammer.de
Website
Client
Schloss Hohenkammer
For the seminar centre north of Munich we developed a website that is both functional but also inspirational. Large photographs combined with clean typography communicate the essence of the place very well.
schlosshohenkammer.de
Project
Packaging design
Client
Schloss Hohenkammer
Gut Eichethof
Gut Eichethof, the manor of Schloss Hohenkammer, is run as a strictly organic farm. Cooking oils and fine spirits are the estate’s premium products, including brandies made from apples, plums and quinces, all harvested from the orchard’s 1,000 fruit trees. Our packaging reflects the wide range of flavours and playfully extends the corporate design of Schloss Hohenkammer into a range of high quality products.
Project
Corporate design and print communication
Client
Schloss Hohenkammer
In 2008 we were asked to design a new corporate identity for a seminar centre north of Munich consisting of a completely refurbished castle and a newly built guesthouse. Our approach was to create a contemporary corporate design based on traditional aesthetics. We combined a renaissance antiqua with a clean sans serif typeface and introduced fresh colours and innovative production techniques.
Project
Frei Raum 2 —
Cooperative Thinking
Exhibition design
Client
Munich Re
The deepening and expanding of knowledge and the networking of skills is of fundamental, visionary and decisive significance to a leading international risk carrier like Munich Re. The second exhibition in the Frei Raum deals with this idea in that it examines the question of how cooperative thinking functions. What are typical forms of this and what are the advantages and disadvantages of the various formation groups? Examples begin with cooperative thinking in teams and span to the much cited think tanks. A wealth of surprising insights awaits exhibition visitors.
Project partners
Dr. Patrick Illinger
Gernot Wüschner
Frei Raum 2 —
Cooperative Thinking
Exhibition design
Client
Munich Re
The deepening and expanding of knowledge and the networking of skills is of fundamental, visionary and decisive significance to a leading international risk carrier like Munich Re. The second exhibition in the Frei Raum deals with this idea in that it examines the question of how cooperative thinking functions. What are typical forms of this and what are the advantages and disadvantages of the various formation groups? Examples begin with cooperative thinking in teams and span to the much cited think tanks. A wealth of surprising insights awaits exhibition visitors.
Project partners
Dr. Patrick Illinger
Gernot Wüschner
Project
Brochure
Client
Afontis IT+Services
By using a small format (A6), bright yellow and stylish black and white photography we managed to make this little brochure very special. It will tell you a lot about the people that make up Munich’s best IT company.
Photography
Jörg Koopmann
Project
Corporate design and website
Client
Afontis IT+Services
Afontis IT+Services offers smart IT solutions for large and medium sized companies. Afontis means added value. The plus symbol in the logotype illustrates just that.
afontis.de
Corporate design and website
Client
Afontis IT+Services
Afontis IT+Services offers smart IT solutions for large and medium sized companies. Afontis means added value. The plus symbol in the logotype illustrates just that.
afontis.de
Project
Global Fortune IV
Financial literature
Client
Macquarie Bank International Limited, Germany Branch
High quality financial product brochure for potential investors. A visual theme with aerial photography of sport activities divides each chapter and makes the large amount of legal information more accessible. Attention to detail and meeting a very tight schedule are essential for this kind of project.
Global Fortune IV
Financial literature
Client
Macquarie Bank International Limited, Germany Branch
High quality financial product brochure for potential investors. A visual theme with aerial photography of sport activities divides each chapter and makes the large amount of legal information more accessible. Attention to detail and meeting a very tight schedule are essential for this kind of project.
Project
Annual reports
Client
Munich Re Foundation
Stunning reportage photography combined with information graphics make these reports an important tool in communicating the foundation’s goals. The reports are printed on environmentally friendly uncoated paper.
Project
Frei Raum 1 —
Tour of the house
Exhibition design
Client
Munich Re
What would be a better thing to do on the opening of this exhibition space than to explore Schloss Hohenkammer and see what it holds? On view is an elegant black and white photo reportage; however, it is not an architecture tour but rather a brief documentation that focuses on the history, anecdotes and backdrops surrounding the castle, as well as the amenities and comforts awaiting visitors.
Project partner
Gernot Wüschner
Photography
Jörg Koopmann
Frei Raum 1 —
Tour of the house
Exhibition design
Client
Munich Re
What would be a better thing to do on the opening of this exhibition space than to explore Schloss Hohenkammer and see what it holds? On view is an elegant black and white photo reportage; however, it is not an architecture tour but rather a brief documentation that focuses on the history, anecdotes and backdrops surrounding the castle, as well as the amenities and comforts awaiting visitors.
Project partner
Gernot Wüschner
Photography
Jörg Koopmann
Project
Catalogue design
Client
Landesgartenschau Vöcklabruck
A catalogue featuring works of nine artists exhibiting at the annual gardening show in Austria.
Project
A stolen moment
Catalogue design
Artist
Gregor Neuerer
For the exhibition A stolen moment in Innsbruck Austrian artist Gregor Neuerer invited us to design this catalogue comprising illustrations of three artworks, an installation and text in German and English.
Project
Event communication
Client
Munich Re Foundation
Series of events by Munich Re Foundation. The theme was communicated by a typographic treatment that could be applied across websites, posters and flyers. We used oil, water and grain to illustrate the slow disappearence of those resources.
Event communication
Client
Munich Re Foundation
Series of events by Munich Re Foundation. The theme was communicated by a typographic treatment that could be applied across websites, posters and flyers. We used oil, water and grain to illustrate the slow disappearence of those resources.
Project
Signage system
Client
Schloss Hohenkammer
Our first project for Schloss Hohenkammer was this signage system for the castle. We found a way of applying the whole signage directly onto the walls which helped to create a very subtle and understated look.
Signage system
Client
Schloss Hohenkammer
Our first project for Schloss Hohenkammer was this signage system for the castle. We found a way of applying the whole signage directly onto the walls which helped to create a very subtle and understated look.
Project
Kultur und Freizeit
La Biennale di Venezia
Catalogue design, website and communication collateral
Artist
Andreas Fogarasi
Curator
Katalin Timar
Catalogue in two language versions published by Buchhandlung Walther König.
buchhandlung-
walther-koenig.de
Project
Corporate design
Client
Eitzenberger.
Media Druck Logistik.
After extensive research and analysis of the company’s key messages a design was developed that could be called a ’no-frills‘ approach. Visual elements are reduced to a minimum to create this minimalistic design. The logo type works always in combination with a message relevant for the usage of each print item. The printed matter includes flyers, brochures, mailings and all types of documents.
Project
Corporate design
Client
Munich Re Foundation
We derived the visuality of the foundation from the Munich Re corporate design. By using only two colours, a secondary typeface and a symbol that can be used very flexible we introduced strong basic elements to develop a range of communication material.
Corporate design
Client
Munich Re Foundation
We derived the visuality of the foundation from the Munich Re corporate design. By using only two colours, a secondary typeface and a symbol that can be used very flexible we introduced strong basic elements to develop a range of communication material.
Project
Catalogue design
Artists
Werner Feiersinger, Gregor Neuerer, Christine and Irene Hohenbüchler, Fridolin Welte and Ines Gebetsroither
Catalogue featuring a group exhibition of six artists at the Künstlerhaus Palais Thurn und Taxis Bregenz.
kuenstlerhaus-bregenz.at
Catalogue design
Artists
Werner Feiersinger, Gregor Neuerer, Christine and Irene Hohenbüchler, Fridolin Welte and Ines Gebetsroither
Catalogue featuring a group exhibition of six artists at the Künstlerhaus Palais Thurn und Taxis Bregenz.
kuenstlerhaus-bregenz.at
Project
Visual publishing system
and corporate design
Client
Munich Re
In 2004 Munich Re asked us to come up with a visual communication program for their print publications. The resulting design system was later extended into a full corporate design relaunch including manuals.
The design concept for the titles is based on a very systematic approach. The system creates a sense of unity while at the same time achieving a maximum of diversity.
Our design solution won the reddot design award in 2005.
Visual publishing system
and corporate design
Client
Munich Re
In 2004 Munich Re asked us to come up with a visual communication program for their print publications. The resulting design system was later extended into a full corporate design relaunch including manuals.
The design concept for the titles is based on a very systematic approach. The system creates a sense of unity while at the same time achieving a maximum of diversity.
Our design solution won the reddot design award in 2005.
Project
New Year’s card 2009/2010
Self-promotion
Our annual New Year’s card was printed in white and metallic litho on black stock.
New Year’s card 2009/2010
Self-promotion
Our annual New Year’s card was printed in white and metallic litho on black stock.
Project
Poster design
Client
Italian Cultural Institute
Set of grey and yellow bilingual posters to announce an event
Poster design
Client
Italian Cultural Institute
Set of grey and yellow bilingual posters to announce an event
Project
Poster design —
Self-promotion
Poster design —
Self-promotion
